Crocs Out The Box | Crocs.co.uk

Home for one-of-a-kinds and those who think outside the box.

Graffiti Life is a collective of some of world’s best creatives, and artists. Based in Shoreditch, London they are experts in murals, spray paint, community projects, live art and customisation. Formed in 2010, with a clear vision of promoting public art but no established blueprint to follow, they have gone on to work with some of the world’s biggest brands, travelled globally and firmly established themselves as the leading collective of professional graffiti artists working today. They also have a clear focus on empowering and inspiring the next generation of creatives. For Crocs they will do live, instore graffiti customisation sessions of the classic clog.

story

Now, Crocs is coming to BoxPark, bringing their unique brand ethos of fun and fashion to a London pop-up store for three months only.

The pop-up store will bring Crocs’ product, innovation and forward thinking to life - it will be a home for all risk-takers, one-of-a-kinds and those who think outside the box. Bringing a new type of collaboration to Shoreditch – Crocs will also highlight the quirky and wonderful art scene by bringing both emerging and established talent to the forefront by tasking them with creating something out of the ordinary by reimaging the shoe that started it all: the iconic Classic Clog.

Everyday surreal fashion

British photographer, director, curator, and multidisciplinary artist Eleanor Hardwick is born in 1993 and currently based in London. For this project she’s working alongside regular collaborator, stylist Neesha Champaneria, and starring model Jess Canje. "My photoshoot for Crocs is a celebration of East London’s creativity. I wanted to take inspiration from the colourful palette of the classic Crocs and channel that through three imaginary characters as they explore every day activities in East London such as going to the corner shop, eating breakfast or catching the bus. Neesha always has such an imaginative way of telling stories through her styling through combining fashion with quotidian objects, and experimenting with the way garments can be repurposed and worn sideways, upside down, inside out…”

London based

Inspired by London - Crocs™
First pop-up concept store.

photography

Everyday surreal fashion

British photographer, director, curator, and multidisciplinary artist Eleanor Hardwick is born in 1993 and currently based in London. For this project she’s working alongside regular collaborator, stylist Neesha Champaneria, and starring model Jess Canje. "My photoshoot for Crocs is a celebration of East London’s creativity. I wanted to take inspiration from the colourful palette of the classic Crocs and channel that through three imaginary characters as they explore every day activities in East London such as going to the corner shop, eating breakfast or catching the bus. Neesha always has such an imaginative way of telling stories through her styling through combining fashion with quotidian objects, and experimenting with the way garments can be repurposed and worn sideways, upside down, inside out…”

Minimalistic & surreal

Marloes Haarmans is a London based conceptual photographer, and art-director at Kesselskramer. “In my work, I like to juxtapose found objects and products. Through this combination and change of context I alter their meaning and imbue them with a new sense of possibility. For this reason, there is no better shoe brand to work with than Crocs. The odd silhouette, solid colours, holes and lightweight foam possess so much potential. With this project I want to re-think the Classic Clog. I want to trigger people’s imaginations and encourage them to look past the ubiquity to find their own sense of possibility in the shoe. This show is my ‘guide’ to the multi-functional nature of Crocs, a series of sculptures and installations and embody what they could be. It’s my Crocs-fantasy.”

London based

Inspired by London - Crocs™
First pop-up concept store.

photography

Minimalistic & surreal

Marloes Haarmans is a London based conceptual photographer, and art-director at Kesselskramer. “In my work, I like to juxtapose found objects and products. Through this combination and change of context I alter their meaning and imbue them with a new sense of possibility. For this reason, there is no better shoe brand to work with than Crocs. The odd silhouette, solid colours, holes and lightweight foam possess so much potential. With this project I want to re-think the Classic Clog. I want to trigger people’s imaginations and encourage them to look past the ubiquity to find their own sense of possibility in the shoe. This show is my ‘guide’ to the multi-functional nature of Crocs, a series of sculptures and installations and embody what they could be. It’s my Crocs-fantasy.”

contact: customer or press

Unit 11 | 2-10 Bethnal Green Rd | London

Open from 11am - 7pm

+44 07 50324961

Graffiti Life is a collective of some of world’s best creatives, and artists. Based in Shoreditch, London they are experts in murals, spray paint, community projects, live art and customisation. Formed in 2010, with a clear vision of promoting public art but no established blueprint to follow, they have gone on to work with some of the world’s biggest brands, travelled globally and firmly established themselves as the leading collective of professional graffiti artists working today. They also have a clear focus on empowering and inspiring the next generation of creatives. For Crocs they will do live, instore graffiti customisation sessions of the classic clog.

story

Now, Crocs is coming to BoxPark, bringing their unique brand ethos of fun and fashion to a London pop-up store for three months only.

The pop-up store will bring Crocs’ product, innovation and forward thinking to life - it will be a home for all risk-takers, one-of-a-kinds and those who think outside the box. Bringing a new type of collaboration to Shoreditch – Crocs will also highlight the quirky and wonderful art scene by bringing both emerging and established talent to the forefront by tasking them with creating something out of the ordinary by reimaging the shoe that started it all: the iconic Classic Clog.

Everyday surreal fashion

British photographer, director, curator, and multidisciplinary artist Eleanor Hardwick is born in 1993 and currently based in London. For this project she’s working alongside regular collaborator, stylist Neesha Champaneria, and starring model Jess Canje. "My photoshoot for Crocs is a celebration of East London’s creativity. I wanted to take inspiration from the colourful palette of the classic Crocs and channel that through three imaginary characters as they explore every day activities in East London such as going to the corner shop, eating breakfast or catching the bus. Neesha always has such an imaginative way of telling stories through her styling through combining fashion with quotidian objects, and experimenting with the way garments can be repurposed and worn sideways, upside down, inside out…”

London based

Inspired by London - Crocs™
First pop-up concept store.

photography

Everyday surreal fashion

British photographer, director, curator, and multidisciplinary artist Eleanor Hardwick is born in 1993 and currently based in London. For this project she’s working alongside regular collaborator, stylist Neesha Champaneria, and starring model Jess Canje. "My photoshoot for Crocs is a celebration of East London’s creativity. I wanted to take inspiration from the colourful palette of the classic Crocs and channel that through three imaginary characters as they explore every day activities in East London such as going to the corner shop, eating breakfast or catching the bus. Neesha always has such an imaginative way of telling stories through her styling through combining fashion with quotidian objects, and experimenting with the way garments can be repurposed and worn sideways, upside down, inside out…”

Minimalistic & surreal

Marloes Haarmans is a London based conceptual photographer, and art-director at Kesselskramer. “In my work, I like to juxtapose found objects and products. Through this combination and change of context I alter their meaning and imbue them with a new sense of possibility. For this reason, there is no better shoe brand to work with than Crocs. The odd silhouette, solid colours, holes and lightweight foam possess so much potential. With this project I want to re-think the Classic Clog. I want to trigger people’s imaginations and encourage them to look past the ubiquity to find their own sense of possibility in the shoe. This show is my ‘guide’ to the multi-functional nature of Crocs, a series of sculptures and installations and embody what they could be. It’s my Crocs-fantasy.”

London based

Inspired by London - Crocs™
First pop-up concept store.

photography

Minimalistic & surreal

Marloes Haarmans is a London based conceptual photographer, and art-director at Kesselskramer. “In my work, I like to juxtapose found objects and products. Through this combination and change of context I alter their meaning and imbue them with a new sense of possibility. For this reason, there is no better shoe brand to work with than Crocs. The odd silhouette, solid colours, holes and lightweight foam possess so much potential. With this project I want to re-think the Classic Clog. I want to trigger people’s imaginations and encourage them to look past the ubiquity to find their own sense of possibility in the shoe. This show is my ‘guide’ to the multi-functional nature of Crocs, a series of sculptures and installations and embody what they could be. It’s my Crocs-fantasy.”

contact: customer or press

Unit 11 | 2-10 Bethnal Green Rd | London

Open from 11am - 7pm

+44 07 50324961